Staying on top of industry updates, understanding new trends, and getting confirmation about a bug or issue on Google can cause a headache or two.
That’s why we spend time gathering information, sharing the news, and finding out just what’s going on—so you don’t have to.
But if you want to keep your finger on the pulse and delve into as much of the industry conversation as possible, we’ve put together a list of prolific social media posters, the most up-to-date newsletters, and other relevant sources of industry info for you to follow.
Google Business Profile Product Experts:
The friendly folk who spend time helping answer questions on Google’s Business Profile Help Community are also experienced local SEOs who tend to share their ideas, insights, and anything newsworthy on social media.
Ehab Aboud
Principal Solution Engineer at Uberall
Area of specialism: Google Business Profile
Mike Blumental
Co-Founder and Analyst at Near Media
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile features and updates, AI
Tim Capper
Local SEO Consultant at Online Ownership
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Hotels and hospitality SEO
Claire Carlile
Local SEO at Claire Carlile
Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile features and updates
Founder at Steady Demand
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile features and bugs
Greg Gifford
Chief Operating Officer at SearchLab
Follow on X | Follow on LinkedIn
Area of specialism: Live tweeting SEO conferences
Yan Gilbert
Local SEO Consultant at Yan Gilbert
Follow on X | Follow on LinkedIn
Area of specialism: Google Business Profile
Joy Hawkins
Owner/President at Sterling Sky
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Local search tactics and local algorithm updates
Colan Nielsen
VP Local Search at Sterling Sky
Follow on X | Follow on LinkedIn
Area of specialism: Google Business Profile
Stefan Somborac
Founder at Marketing Metrology
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile
Elizabeth Rule
SEO Analyst at Sterling Sky
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile, multi-location marketing
Krystal Taing
Solutions Engineer, Strategic Partnerships at Uberall
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Google Business Profile, multi-location marketing
Amy Toman
SEO Analyst at Digital Law Marketing
Follow on LinkedIn | Follow on Bluesky
Area of specialism: Legal SEO
Claudia Tomina
Chief Executive Officer at Reputation ARM
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Restaurant and hospitality SEO
Celeste Gonzalez
SEO Strategist at RicketyRoo
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: SEO and data testing
Julian Hooks
Senior Manager of SEO at Asurion
Area of specialism: Multi-location and franchise, service-area businesses
Amanda Jordan
Director of Digital Strategy at RicketyRoo
Follow on LinkedIn | Follow on Bluesky
Area of specialism: Local SEO strategy, service-area businesses
Danny Leibrandt
Founder at Pest Control SEO
Area of specialism: Service-area businesses
Elizabeth Linder
SEO Strategist at Kick Point
Area of specialism: Google Business Profile, multi-location marketing
Melissa Popp
Content Strategy Director at RicketyRoo
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Content and local SEO
Andrew Shotland
CEO at Local SEO Guide
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Multi-location marketing
Andy Simpson
Senior SEO Specialist at Digital Law Marketing
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Legal SEO, new AI features
Greg Sterling
Co-Founder at Near Media
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Research, consumer behavior, AI
Gyi Tsakalakis
Founder at AttorneySync
Follow on X | Follow on LinkedIn | Follow on Bluesky
Area of specialism: Legal SEO
Steve Wiideman
President at Wiideman Consulting Group
Follow on LinkedIn | Follow on Bluesky
Area of specialism: Multi-location marketing
Brilliant Communities
The Local Pack is BrightLocal’s Facebook community group, where over 5,000+ local SEOs have come together to create a safe space to ask and answer questions, share the latest news, and uncover any new insights.
A group for women and gender non-conforming people in the SEO and marketing industry. It’s a safe space where folks can ask questions, gather ideas, network both online and off, and find opportunities.
Built with compassion, this SEO Slack group is a fast-growing community with constant conversation about the wider industry. With a channel for local, this is a great place to get your questions answered and meet others in the biz.
Local SEO Strategies & Google Business Profile Help with Tim Kahlert
A Facebook group for all local SEOs, whether beginner or expert. You’ll most likely find the answer to any question here!
Newsletters
Yes, it can be a pain to sift through the junk that comes into your inbox, but we promise, these are the newsletters that matter.
Stay updated with the latest local SEO insights, guides, industry news, and everything happening in the world of BrightLocal.>
A must-read for local search news and analysis from Mike Blumenthal, Greg Sterling, and David Mihm. It’s worth the monthly subscription to get peak insights from the ‘grandfathers’ of local.
The Sterling Sky Dream Team consists of GBP product experts and highly experienced local SEOs. They often share insightful case studies, debunk myths, or provide the first intel on new algorithm updates.
Whitespark’s The Local Insider
If you prefer bite-sized tips and ideas, sign up for the Whitespark newsletter. You’re bound to learn something new.
Kick Point and Kick Point Playbook’s newsletters are great to subscribe to for news articles and guides across the wider SEO and digital marketing industry. Plus, the Kick Point newsletter reflects the team’s brilliantly fun personality, so if you want a weekly giggle, this one is worth signing up for.
Marie’s ‘AI News You Can Use’ newsletter gives short takeaways on AI and search that are easy to understand and digest. If you’re ever feeling overwhelmed by the noise around AI, Marie is bound to help you navigate the updates in a clear and simple way.
If there’s one newsletter to follow for breaking SEO news straight into your inbox, it’s this one. Barry Schwartz is the most prolific news writer in the biz, constantly gathering new tests and updates from a range of sources. It’s chock-a-block and extremely valuable.
That’s a lot to explore, but each one is a goldmine of insights for anyone serious about local SEO. So, follow these experts, join the conversations, and stay sharp in the ever-evolving world of local search. And remember, the more you learn, the better you rank.
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Join The Local Pack—BrightLocal’s online community
Want to join a space where you can meet, exchange ideas, and ask questions? Join The Local Pack on Facebook and become a better local marketer!
