As part of our recent Expert Local Business Link Building Survey, we asked experienced experts in the field of Local SEO about their views on link-building: Is link-building still relevant? What’s the most powerful element of a link? Which link-building outreach strategies work best for local businesses?

Below we’ve gathered some of the golden insights provided to us by the experts, that you can use to inspire you or your client when planning your next link-building campaign.

Phil Rozek on varying your link building strategy

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Joy Hawkins on what makes a successful link building strategy

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Andrew Shotland on where to build links to

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Gyi Tsakalakis on which links make a big difference

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Susan Hallam on building a strong local reputation

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Adam Dorfman on managing expectations

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Max Minzer on getting the client involved

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Mary Bowling on misconceptions about link building

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Tom Waddington on researching link building opportunities

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Colan Nielsen on keeping the focus local

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Dan Leibson on the impact of local link building

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For more expert industry insight and to see the full results of this survey, take a look at the Expert Local Business Link Building Survey, and be sure to let us know what you think in the comments below.

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