Advanced Google+ Optimization

Advanced Google+ Optimization
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Advanced Google+ Optimization Tips

On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local.

It proved to be one of the most popular InsideLocal webinars yet, with our attendees clearly thirsty for expert knowledge on category & landing page selection, behaviour signals & creative methods for boosting conversion. You can watch the full 60 minute webinar below. And please do also look out for more InsideLocal webinars coming up in 2014/2015. Enjoy!

Watch Webinar Recording

 

Our Expert Panelists

Phil Rozek Phil Rozek

Phil specializes in helping small and medium sized businesses get visibility online. When he’s not running Local Visibility System where he provides consultancy services & maintains his excellent local search blog, Phil is an active industry speaker, having appeared at SMX West, SMX East & State of Search to name a few. He’s also a contributor to the Local Ranking Factors study. Follow Phil on Twitter & G+.

Greg Gifford greg gifford

Greg is the Director of Search and Social at AutoRevo, a software company which helps car dealers with websites and online marketing. Greg also provides freelance web design and SEO for local businesses. In addition to being a contributor to the Local Ranking Factors study, Greg serves as a member of the Board of Directors for the DFWSEM, an organization that promotes SEM through best practices. Follow Greg on Twitter & G+.

Casey Meraz Casey Meraz

Casey is the founder of Ethical SEO Consulting, a Denver based internet marketing agency that specializes in local & organic SEO. He is obsessed with local search and everything about it! and therefore enjoys speaking and writing about local topics. Casey is another panelist who is a contributor to the Local Ranking Factors study. Follow Casey on Twitter & G+.

Susan Hallam Susan Hallam

Susan is a recognised leader in the field of Internet marketing and an expert speaker at industry conferences including SMX. Susan is a regular contributor to sites like Moz, the BBC, and other traditional press, and as well as being a contributor to the Local Ranking Factors study, Susan runs the successful digital marketing agency Hallam Internet which was established in 1999. Follow Susan on Twitter & G+.

About this Webinar

Agenda:
  • Category selection & ranking
  • Landing page selection & impact
  • Creative methods for boosting conversion
  • Managing behavioural signals
  • Advanced competitor analysis
  • Hidden gems, game changers, and MUCH more!
Host & Chat Support
Time & Date:
  • Wednesday 3 December 2014
  • 60 mins

About InsideLocal Webinar Series

BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The InsideLocal webinar series explores the most important, most topical & most exciting areas of local search marketing.

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9 thoughts on “Advanced Google+ Optimization”

  1. I have seen my service pack get reduced to one local places page being shown…. unfortunately it is not us!

    Strangely enough… we have better and more reviews and a better (real) address than the chosen one business being shown

    100% profile and all of the basics that I can think of are covered. Our website Ranks #1.
    Any suggestions?

  2. Is it just me or does Google seem to be penalizing people for using seo techniques themselves or paying a local seo company rather then paying Google direct? I’ve been doing seo for about 3 years and it changes so fast and Google always seems to portray that it is for the end user but I don’t see it that way. I see Google as wanting to control as much as possible so in the end the money flows straight to them rather then you and I.

  3. Hi Scott, I would suggest setting up GMB for each office and also setting up landing pages for each location too so that the Waukesha office GMB points to the Waukesha location page of your site. On your location pages you would have some copy specific and unique to that office (don’t use the same text for each location page but swap out NAP, city and state keywords – I’ve seen people do that and that is not good). Each office should have a physical address of course and it’s own local phone number. Google knows businesses have other locations so it isn’t a problem that the business names are the same as long as the address and local phones are unique and also the description. I’d also use unique photos, try to get different followers, reviews and make unique posts on each GMB page.

    I tend to use the homepage as the landing page for the head office if you only have a few branches. What do other people do in this situation?

    Hope that helps!

  4. Greetings:

    Having watched the video and hearing suggestions about the new GMB Guidelines, i.e. businesses are discouraged from using descriptors in the business name, what would you suggest for an attorney that has offices in three different cities: Milwaukee, WI — Waukesha, WI — Hudson Valley, NY?
    This makes it difficult to not trigger duplicate NAP data…

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