On Wednesday March 11th we continued the InsideLocal webinar series with a look at Alternative Citation Strategies.
Citations may be just a mention of your business on the web but they remain a vital component of any local search strategy. In the Local Search Ranking Factors 2014, citations accounted for 15.5% of the total local factors that determine how well your business will rank.
Watch Webinar Recording:
Our Expert Panelists
Darren Shaw is the founder of Whitespark, located in Edmonton, Alberta. Darren has been working on the web for over 17 years and is widely regarded as a ‘Citation Specialist’ in the local search community. A regular speaker at conferences including SearchLove & State of Search, Darren has exceptional insights into citations & local search marketing. Follow Darren on Twitter & G+.
Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.
Damian Rollison is vice president of product and technology at Universal Business Listing, who specialize in online visibility for local businesses. He has worked in local search since 2006, is a former contributor to VentureBeat, and a current regular contributor to Street Fight. Follow Damian on Twitter & G+.
About this Webinar
- Guiding Principles for Citation building
- Best Practices for Citation Clean-up
- Effective Managing of Dupe Listings
- Pros & Cons of Aggregator vs Manual Submission
- Best Practices for getting Unstructured citations
- Maximising the Impact of Citations
- Wednesday 11 March 2015
- 60 mins