5. Reputation Management builds trust in your business and drives traffic and sales
It’s no secret that reviews are vitally important for local businesses. Online reputation is increasingly referenced by consumers and is fast becoming a make or break metric for those looking for a local business online.
The annual BrightLocal Local Consumer Review Survey is our yearly yardstick. It tells us that the number of positive reviews required by a consumer before they’ll do business with a local firm is increasing year on year. Furthermore, around half of local shoppers say they expect to see four star reviews as a minimum before they’ll spend their cash with you and 85% now trust online reviews as much as a personal recommendation.
Review quantity, velocity and diversity are all important factors here, with LocalSEO Guide’s research telling us that you’ll need to regularly accrue new reviews, respond quickly, generate reviews that include a keyword and location and move fast to respond to negative reviews.
It’s not just that getting more good reviews can generate more business either—the more reviews you get as part of your reputation management strategy, the more visibility you’ll earn in local search. Greater visibility, plus top rated, fresh reviews are a magic formula both for local pack prominence and consumer trust.
Why use BrightLocal for Local SEO?
BrightLocal has been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market since 2009.
Understand your rankings
Track hundreds of keywords across Google, Bing and Yahoo. See a detailed breakdown of organic, mobile and Maps rankings. Compare rankings against your competitors and create ‘roll-up reports’ to view ranking trends for multiple locations.
Find out more about BrightLocal’s Local Search Rank Checker
Manage your reputation
Monitor and grow your business’ reputation by tracking and analyzing your online reviews across 35+ sites, including Google My Business, Yelp, Facebook, Foursquare, Tripadvisor and more. Guide customers to leave reviews on the sites that matter most to you, and reply directly to Google and Facebook reviews within a single tool.
Find out more about BrightLocal’s Reputation Manager
Build accurate citations quickly and effectively
Whether you use our manual citations team or aggregator submissions, our citation-building services can push your data to thousands of online business directories, mobile apps and mapping services worldwide, ensuring NAPW consistency and higher visibility in local search.
Find out more about BrightLocal’s Citation Builder