Advanced Google+ Optimization

Advanced Google+ Optimization

Advanced Google+ Optimization Tips

On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local.

It proved to be one of the most popular InsideLocal webinars yet, with our attendees clearly thirsty for expert knowledge on category & landing page selection, behaviour signals & creative methods for boosting conversion. You can watch the full 60 minute webinar below. And please do also look out for more InsideLocal webinars. Enjoy!

Watch Webinar Recording


Our Expert Panelists

Phil Rozek

Phil specializes in helping small and medium sized businesses get visibility online. When he’s not running Local Visibility System where he provides consultancy services & maintains his excellent local search blog, Phil is an active industry speaker, having appeared at SMX West, SMX East & State of Search to name a few. He’s also a contributor to the Local Ranking Factors study. Follow Phil on Twitter & G+.

Greg Gifford

Greg is the Director of Search and Social at AutoRevo, a software company which helps car dealers with websites and online marketing. Greg also provides freelance web design and SEO for local businesses. In addition to being a contributor to the Local Ranking Factors study, Greg serves as a member of the Board of Directors for the DFWSEM, an organization that promotes SEM through best practices. Follow Greg on Twitter & G+.

Casey Meraz

Casey is the founder of Ethical SEO Consulting, a Denver based internet marketing agency that specializes in local & organic SEO. He is obsessed with local search and everything about it! and therefore enjoys speaking and writing about local topics. Casey is another panelist who is a contributor to the Local Ranking Factors study. Follow Casey on Twitter & G+.

Susan Hallam

Susan is a recognised leader in the field of Internet marketing and an expert speaker at industry conferences including SMX. Susan is a regular contributor to sites like Moz, the BBC, and other traditional press, and as well as being a contributor to the Local Ranking Factors study, Susan runs the successful digital marketing agency Hallam Internet which was established in 1999. Follow Susan on Twitter & G+.

Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.