Alternative Citation Strategies Debated

Alternative Citation Strategies Debated

On Wednesday March 11th we continued the InsideLocal webinar series with a look at Alternative Citation Strategies.

Citations may be just a mention of your business on the web but they remain a vital component of any local search strategy. In the Local Search Ranking Factors 2014, citations accounted for 15.5% of the total local factors that determine how well your business will rank.

Watch Webinar Recording:

Our Expert Panelists

Darren Shaw
Darren Shaw

Darren Shaw is the founder of Whitespark, located in Edmonton, Alberta. Darren has been working on the web for over 17 years and is widely regarded as a ‘Citation Specialist’ in the local search community. A regular speaker at conferences including SearchLove & State of Search, Darren has exceptional insights into citations & local search marketing. Follow Darren on Twitter & G+.

Matthew Hunt

Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.

Damian Rollison

Damian Rollison is vice president of product and technology at Universal Business Listing, who specialize in online visibility for local businesses. He has worked in local search since 2006, is a former contributor to VentureBeat, and a current regular contributor to Street Fight. Follow Damian on Twitter & G+.

Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.