Local Ranking Factors Discussed

Local Ranking Factors Discussed

On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results.

2014 has been a big year for local search; in previous months we’ve seen some major updates & changes. Not only have we been introduced to Google My Business, but also the Google Pigeon Update. And with so many big changes, it can be tough to know which local search tactics are still relevant, which ones are most effective, and which ones are simply a waste of our time!

Thankfully there are a lot of great resources out there to keep us in the loop – most notably the annual Local Search Ranking Factors study which is produced by David Mihm. We were delighted to be joined by David on this webinar, as well as 2 more prominent figures from the local search world; Andrew Shotland & Matthew Hunt.

Watch Webinar Recording


Our Expert Panelists

David Mihm

David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+.

Andrew Shotland

As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+.

Matthew Hunt

Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.

Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.