Making Reviews & Reputation Work for Local Businesses

Making Reviews & Reputation Work for Local Businesses

On Wednesday April 29th we were joined by three industry experts to discuss how to make Reviews & Reputation Work for Local Businesses.

Online reviews affect the visibility of a local business, it’s potential to stand out from any competitors, and of course to convert customers. Management of a business’s online reputation an essential part of any local SEO strategy.

In this InsideLocal webinar we discussed why reviews are so critical, and asked our expert panel to provide some great tips & takeaways for managing a local business review strategy.

Watch Webinar Recording:

Our Expert Panelists

Thomas Ballantyne

Thomas is Marketing Director of Bulwark Pest Control, a highly successful Pest Control business operating in 13 metropolitan areas across the US. Thomas has over 8 years experience of marketing an SAB business and is a regular speaker at search events and a contributor to the Local Ranking Factors Survey. Follow Thomas on Twitter & G+.

Phil Rozek

Phil specializes in helping small and medium sized businesses get visibility online. When he’s not running Local Visibility System where he provides consultancy services & maintains his excellent local search blog, Phil is an active industry speaker, having appeared at SMX West, SMX East & State of Search to name a few. He’s also a contributor to the Local Ranking Factors study. Follow Phil on Twitter & G+.

Aaron Weiche

Aaron is the COO of Spyder Trap, a Minneapolis Marketing and Technology Firm. Aaron helped found MnSearch, is a faculty presenter for Local University and has 15 years experience in mobile, search engine marketing (SEM & SEO), local search, social media and other online marketing strategies. In addition to this, Aaron regularly speaks at local and national events on all of these subjects. Follow Aaron on Twitter & G+.

Don Campbell

Don is President of Expand2Web, a company that offers tools & training to help small businesses succeed online. Founded in 2008, Expand2Web helps thousands of small businesses create websites & position themselves for top local search results. Prior to this, Don was a Technology Evangelist for Microsoft, and in his latest project, Don helps small business owners encourage online review at GetFiveStars. Follow Don on Twitter & G+.

Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.