Powerful Content Creation Ideas for Local Businesses

Powerful Content Creation Ideas for Local Businesses

On February 12th we hosted another InsideLocal webinar with 4 local SEO experts to discuss Powerful Content Creation Ideas for Local Businesses.

The InsideLocal expert webinar series returned with a focus on content, specifically for local or multi-location businesses. It’s no secret that content is important for local search – but how should local businesses leverage it for success?

Watch Webinar Recording:

Our Expert Panelists

Don Campbell

Don is President of Expand2Web, a company that offers tools & training to help small businesses succeed online. Founded in 2008, Expand2Web helps thousands of small businesses create websites & position themselves for top local search results. Prior to this, Don was a Technology Evangelist for Microsoft, and in his latest project, Don helps small business owners encourage online review atGetFiveStars. Follow Don on Twitter & G+.

Greg Gifford

Greg is the Director of Search and Social at AutoRevo, a software company which helps car dealers with websites and online marketing. Greg also provides freelance web design and SEO for local businesses. In addition to being a contributor to the Local Ranking Factors study, Greg is a member of the Board of Directors for the DFWSEM, which promotes SEM through best practices. Follow Greg on Twitter & G+.

Susan Hallam

Susan is a recognised leader in the field of Internet marketing and an expert speaker at industry conferences including SMX. Susan is a regular contributor to sites like Moz, the BBC, and other traditional press, and as well as being a contributor to the Local Ranking Factors study, Susan runs the successful digital marketing agency Hallam Internet which was established in 1999. Follow Susan on Twitter & G+.

David Oremland

Dave Oremland has been practicing local SEO since 2003 & has been a frequent commentator in local media, blogs, and forums since then. Dave, with a team operates a variety of businesses, applying web marketing, general & local SEO. He has been a contributor to the Local Search Ranking Factors since they began and occasionally practices third party LOCAL on behalf of a variety of outside clients. The one business on which he has published information and data is the Professional Bartending School in Washington DC. Follow Dave on Twitter.

Ross Marchant
About the author
Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.