Local Ranking Factors Debate – Panel Discussion

Local Ranking Factors Debate – Panel Discussion
Key 'Takeaways' From This Post


With recent updates to the display of Google’s local results & the algorithm which drives them, how does this alter the influence of certain local ranking factors –

  • Does it put more power on pure local signals like reviews & citations?
  • Does it downplay the impact of traditional, organic signals like links & website authority?
  • Why is Google making these changes and are they short term trials or long term shifts?

We were joined by 4 leading lights in local search. Each of our speakers is a contributor to the Local Search Ranking Factors Survey and each has their finger firmly on on the pulse of local search industry. We asked them to share their unique insights & observations on the recent changes in Google results and why certain ranking factors have more impact than others.

We’ve also also ask them to peer into their crystal balls and predict what the future holds for ranking well in 2014.

More InsideLocal webinars coming up!

The InsideLocal webinar series continues through the winter with more webinars being planned. We have some brilliant speakers lined up to give their verdict & analysis on the biggest issues in Local Search. Plus it’s 100% free for you to attend, so grab your places early.

Dec 5th – Optimization for Service Area Businesses – Thomas Ballantyne & Matthew Hunt

Watch Webinar Recording


Our Expert Panelists

Andrew Shotland

As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. We have been fortunate enough for Andrew to join us on some previous InsideLocal webinars, including Local Ranking Factors Discussed& Discussing the Impact of Pigeon Update, which both took place in November 2014. Follow Andrew on Twitter & G+.

Mike Ramsey

Mike is heavily involved with Local Search Marketing & spends the majority of his time learning and speaking about how consumers use the internet to find local businesses. As the President of Nifty Marketing, a local search marketing company in Idaho, Mike also takes part in the annual Local Search Ranking Factors study. Follow Mike on Twitter & G+.

Dev Basu

Dev Basu is the President & CEO of Powered by Search; an internet marketing agency specializing in SEO, Local Search, and Paid Search for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the Local Search Ranking Factors study. Follow Dev on Twitter & G+.

Phil Rozek

Phil specializes in helping small and medium sized businesses get visibility online. When he’s not running Local Visibility System where he provides consultancy services & maintains his excellent local search blog, Phil is an active industry speaker, having appeared at SMX West, SMX East & State of Search to name a few. He’s also a contributor to the Local Ranking Factors study. Follow Phil on Twitter & G+.

About the author
In my capacity as BrightLocal founder and CEO, I get involved in all areas of the business, but my two biggest passions are our tools and our customers. It's my job to ensure that we continue to extend and improve our platform to meet our customers' ever-changing needs. But it's just as important that we deliver excellent customer service to match our tools; one without the other just doesn't cut it!