Reviews & online reputation are becoming ever more important for SMBs & local businesses. Consumption of local reviews is on the up and so is the impact reviews have on local consumer options & purchasing.
Reviews affect both the visibility (i.e. search ranking) of a business but also their ability to standout from competitors and convert searchers to customers. Careful management of business reputation is no longer a nice to have but an essential part of any local search strategy.
In this webinar we explain just why reviews are so critical and give you some great tips & tactics to generating & managing your local business reviews.
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Phil specializes in helping small and medium sized businesses get visibility online. When he’s not running Local Visibility System where he provides consultancy services & maintains his excellent local search blog, Phil is an active industry speaker, having appeared at SMX West, SMX East & State of Search to name a few. He’s also a contributor to the Local Ranking Factors study. Follow Phil on Twitter & G+.
Don is President of Expand2Web, a company that offers tools & training to help small businesses succeed online. Founded in 2008, Expand2Web helps thousands of small businesses create websites & position themselves for top local search results. Prior to this, Don was a Technology Evangelist for Microsoft, and in his latest project, Don helps small business owners encourage online review at GetFiveStars. Follow Don on Twitter & G+.