All online reviews are valuable (both good and bad) but not all reviews are created equally. Today’s consumers exhibit a high level of review awareness, with almost 8 in 10 ...
Online reviews are more important than ever for local businesses. They’re highly trusted and used by pretty much every industry, with huge benefits for boosting everything from SEO to sales. ...
All businesses live or die on their reputation, and in today’s digitally focused world, that often means focusing on everything that’s said about a business online. Although reputation management and ...
Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results. If you’re looking for ways to boost ...
As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re competing with Walmart and Amazon for top-tier ...
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build ...
Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, ...
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a ...
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show ...