Local SEO Research

It can be easy to take some tips too literally—such as cramming ‘near me’ terminology into your web copy. One question that our Customer Service and Local SEO Services teams are most commonly asked is: “Should I optimize my website for ‘near me’ terms?”.

What is the true state of consumer search, right now? This consumer research report analyzes search behavior to understand how consumers approach local search and business discovery.

In this trend analysis, we examine our Local Consumer Review Survey data from 2010-2025. What can we learn from changes in consumer review behavior and where is it heading in the future?

Our long-standing consumer behavior research is back for 2025! We examine how people find, read, and write local business reviews, and explore the impact of alternative platforms.

ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?

As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re ...

In this study, we analyze 8000 search engine results to measure the prevalence of business listings in local intent organic SERPs.

We delve into the Google review scores of 52 leading US brands to uncover valuable reputation insights. Who will emerge at the top of their field?

Do you have a clear picture of what your local SEO results are telling you? Using BrightLocal report data, we delve into a real local SEO problem and show you how to investigate key areas of local marketing.

Near the start of 2024, it was reported that Google and Reddit had formed a partnership. In short, Reddit content would appear in more results for Google searches. We analyzed 800 SERPs to understand the significance of the Google/Reddit partnership in relation to local search intent.

As humans, we like to stereotype people. According to Zhang et al., it stems from a basic need to simplify and categorize otherwise complex things in the world. And, maybe ...

You can now read the Local Consumer Review Survey 2025 edition! Consumer behavior will always be a hot topic. As marketers, strategists, or decision-makers, understanding why people behave the way ...