Category Archives: Research

Voice Search for Local Business Study 2018

We’re living in a voice-activated world, with Google Home, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana making it into more consumers’ homes—and pockets. But while the onslaught of voice search is well-established, there has been comparatively little

Top Local Citations by Business Category

1,000+ Niche Citation Sites in 43 Business Categories – Updated 2018 Online directories (often referred to as ‘citation sites’) are crucial for local search optimization, and our recent research shows that consumers lose trust in businesses with

Local Citations Trust Report 2018

We set out to explore the extent to which consumers notice and value consistently correct details when searching for local businesses, and to find out whether local businesses need to prioritize accuracy and consistency. To do this,

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