Local SEO Research

Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and ...

Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...

Towards the back end of 2021, Google made a few changes to its local search and map pack algorithm in an update now known as Vicinity.  Focused on impacting proximity, ...

Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its ...

In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...

At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...

Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...

The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...

Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area. Since ...

Fighting Google My Business spam is one of the most effective ways to climb rankings in local SEO, but is the uptake as common among agencies as local SEO experts? ...

Update – In late May, Google’s Danny Sullivan responded to Joy Hawkins confirming that the early May local flux was based on a bug, rather than a local algorithm update. ...

In 2020, Google My Business optimization is one of the key skills a local marketer needs. But, while we know how important an optimized Google business listing is, we were ...