Local SEO Research

All of BrightLocal's respected and widely-cited research in one place

Local Consumer Review Survey 2018

by Rosie Murphy

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

December 7th, 2018
A Beginner's Guide to Local SEO: Free Video Course

New to local SEO? Learn from one of the best in the business as SEO specialist, Greg Gifford, talks you through the signals that influence local search visibility, and how to optimize those signals to start getting better results.

Local Services Ads Click Study

by Rosie Murphy

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

October 19th, 2018
12 min read

Online Reputation Management Survey

by Rosie Murphy

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

September 27th, 2018
10 min read

Expert Local Citation Survey

by Rosie Murphy

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...

September 7th, 2018
15 min read

Voice Search for Local Business Study

by Rosie Murphy

Welcome to BrightLocal’s Voice Search for Local Business Study We’re living in a voice-activated world, with Google Home, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana making it into more consumers’ ...

April 26th, 2018
8 min read