Local SEO Research

All of BrightLocal's respected and widely-cited research in one place

Local Consumer Review Survey 2018

by Rosie Murphy

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

December 7th, 2018
How to Optimize Location Pages: Free Video Course

In Claire Carlile's excellent five-lesson course, you'll discover what separates an amazing location page from an average one, how to use local business schema, and much more. Get started for free today.

Local Services Ads Click Study | BrightLocal

Local Services Ads Click Study

by Rosie Murphy

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

October 19th, 2018
12 min read
Online Reputation Management Survey: How Important Are Online Reviews to Local Businesses?

Online Reputation Management Survey

by Rosie Murphy

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

September 27th, 2018
10 min read
Expert Local Citation Survey

Expert Local Citation Survey

by Rosie Murphy

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...

September 7th, 2018
15 min read
Voice Search For Local Business Study 2018 | BrightLocal

Voice Search for Local Business Study

by Rosie Murphy

Welcome to BrightLocal’s Voice Search for Local Business Study We’re living in a voice-activated world, with Google Home, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana making it into more consumers’ ...

April 26th, 2018
8 min read