Local SEO Research

Fighting Google My Business spam is one of the most effective ways to climb rankings in local SEO, but is the uptake as common among agencies as local SEO experts? ...

Update – In late May, Google’s Danny Sullivan responded to Joy Hawkins confirming that the early May local flux was based on a bug, rather than a local algorithm update. ...

In 2020, Google My Business optimization is one of the key skills a local marketer needs. But, while we know how important an optimized Google business listing is, we were ...

Covid-19 has undoubtedly disrupted the local landscape – shuttering many businesses worldwide, and changing ways of working for those staying open. We wanted to find out the challenges our users ...

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further ...

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a ...

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, ...

[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to ...

Our recently-released Google My Business Insights Study took 45,000 GMB profiles across 36 industries and analyzed their Insights to see which industries were outperforming others. Following on from our deep ...

Our recently released Google My Business Insights Study uncovered a wealth of data (from no less than 45,000 businesses) on how consumers find and interact with businesses via their GMB ...

Google My Business Insights is one of the most useful tools in a local marketer’s arsenal, but it comes with its own set of challenges. With little out there to ...

On April 25th, Google My Business sent users a survey that seemed to suggest the possibility of paid-for features being added to the GMB product. As you’d expect, the local ...