Watch the replay to learn from Andrew Shotland (Local SEO Guide) about the strategies and tactics needed for a successful local marketing strategy.
In response to BrightLocal’s Brand Beacon Report 2024 findings, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled ...
Love it or loathe it, Google Analytics 4 (GA4) has become the new reality in the analytics world. Embracing this change, BrightLocal is thrilled to present a gift to all ...
by Sammy Paget
It’s no secret that brick-and-mortar businesses have had it rough in recent years. Rapid changes in public health and safety, economic turmoil, and political disruption have affected the world, causing ...
In today’s digital landscape, a Google Business Profile (GBP) is vital for attracting and engaging with local customers. To ensure that GBP is not just a placeholder but a powerful ...
by Tim Capper
In 2018, Google changed its local algorithm to remove localization from the organic search results for search queries that include ‘Hotel + Location’. What this update did is remove local ...
by Abigail Leow
Google is showing a new feature in its SERPs, showcasing ‘Nearby events and deals’. Spotted first by Saad Alikhan and then Khushal Bherwani on Twitter, the feature presents ‘offers’ and ...
Local Service Ads (LSAs) have become a staple in local search engine marketing (SEM). While they began as a distant cousin to traditional Google Ads, they’ve since found their place ...
by Ben Fisher
A Google Business Profile (GBP) is the beating heart of any local-oriented business’s online presence. When a business is suspended from Google, calls can drop by as much as 90% ...
by Andy Simpson
So you dove into Google Search Console (GSC) after reading “An Introduction to Google Search Console for Local Businesses,” or you took a look under the hood and thought, “That ...
What could 2024 have in store for local search? We asked the experts for their predictions on AI, GBP features, SERP changes, and more!
by Mike Hawkes
It’s been quite a year. It feels like every time I’ve opened my laptop or looked at Twitter (wait, sorry, X… that happened this year too), Google has put out ...