Big news for Service Area Businesses (SABs) this week, as Google has confirmed and rolled out a change to the way you set your service area in Google My Business ...
The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of ...
It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who ...
If you’re reading this article, chances are you’ve built citations for a business before. Now you want to take your citation building skills to the next level, right? Here I’ll ...
Google just announced a feature that should come as no surprise to anyone who wondered how they would fill the void left by Google+. In an announcement on their blog ...
If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. ...
Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...
With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...
Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Contributor Shane Barker provides his considerations for localizing your content for ...
Google recently launched Insights specifically for the performance of Google My Business Posts, but how accurate are they? Before you start weeping about poor Post performance, take a look at ...
In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...
When it comes to business listings, Google is the one place you really want to focus your efforts. Four in five consumers use search engines to find local information, and ...