Since 2010, the Local Consumer Review Survey has been our window into how people discover and choose businesses using reviews. This year, one story stands out above the rest: the ...
Fake reviews are nothing new. Back in 2017, the Local Consumer Review Survey first asked consumers how often they spotted fake reviews. Nearly a decade on, they’re still troubling businesses. ...
Reviews play a key role in how customers discover, research, and choose small and medium-sized businesses. This year’s Local Consumer Review Survey has just been released, and reveals the changing ...
Reviews are already a core part of most local SEO agency services, but the latest Local Consumer Review Survey reveals how they can act as a growth lever for your ...
Online reviews remain one of the most powerful drivers of trust and decision-making, but how people find and use them is in flux. Each year, the Local Consumer Review Survey ...
AI has made it possible to publish more content than ever. It has also made it easier than ever to break trust. A perfect example came from Wil Reynolds’ talk ...
Data is incredibly valuable. Especially your own. For local businesses, it’s the linchpin of your marketing strategies. The issue you’ve probably always had is accessing that data in a way ...
Welcome to our annual look ahead! This year, our experts agree on one big thing: Local SEO in 2026 isn’t about optimizing for Google; it’s about being a genuinely great ...
Are you one of the many marketers, agency professionals, or multi-location business owners managing Google Business Profiles (GBP) but feeling stuck in the basics? You’ve set up the profiles, but ...
74% of consumers only care about reviews written in the last three months. So what happens to all your older positive reviews that you’ve worked so hard to get? Online ...
TikTok is used by around 20% of consumers when they’re looking for reviews, and 10% of Gen Z searchers use it for local searches. In fact, a recent survey found ...
We know we need customer reviews. They are the lifeblood of any local business. But what if we told you that reviews are a massive, often-untapped gold mine of data, ...
SEO remains one of the most dynamic and challenging fields in digital marketing, and your Google Business Profile (GBP) is often right in the firing line. When a suspension occurs ...