There are almost 2 billion websites worldwide. So how can local companies stand out from the masses and compete for business with mega-corporations? The answer is more straightforward than you ...
We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...
We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life. Internet users are inherently visual creatures, with approximately ...
As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...
For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product. Whether that’s an emergency plumber to fix a leak, a restaurant for ...
If your business has a website and is looking to attract more business from local consumers, SEO should be a part of your marketing strategy. SEO is the process of ...
The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...
For the most part, Google keeps product and service registrations as straightforward as possible. You can set up a Gmail account in seconds. Ditto for Google Ads. And on the ...
Have you ever wondered how Google knows to show a store or service near your location, even when you don’t add ‘near me’ to your search? Google understands that when ...
We’ve all heard the saying, “failing to plan is planning to fail” and this is especially true of search marketing. Given the wide range of tactics required to improve your ...
If you’re marketing a local business online, earning quality local links isn’t just good for local SEO, it’s good for business, too. So what is local link building? Local link building ...
Local search engine optimization, or ‘local SEO’ for short, is the work undertaken to improve a local business’s rankings in the local search engine result pages (SERPs). Essentially, it’s the ...