As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...
For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product. Whether that’s an emergency plumber to fix a leak, a restaurant for ...
If your business has a website and is looking to attract more business from local consumers, SEO should be a part of your marketing strategy. SEO is the process of ...
The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...
For the most part, Google keeps product and service registrations as straightforward as possible. You can set up a Gmail account in seconds. Ditto for Google Ads. And on the ...
Have you ever wondered how Google knows to show a store or service near your location, even when you don’t add ‘near me’ to your search? Google understands that when ...
We’ve all heard the saying, “failing to plan is planning to fail” and this is especially true of search marketing. Given the wide range of tactics required to improve your ...
If you’re marketing a local business online, earning quality local links isn’t just good for local SEO, it’s good for business, too. So what is local link building? Local link building ...
Local search engine optimization, or ‘local SEO’ for short, is the work undertaken to improve a local business’s rankings in the local search engine result pages (SERPs). Essentially, it’s the ...
Owning or managing a business that serves local audiences comes with niche marketing and operational challenges. Whether you’re new to the world of small business or brand marketing or even ...
As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach ...
In addition to manually building citations or using a tool, you can use a data feed known as an Application Program Interface (API) to grow your local citation profile. APIs ...