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Text messaging is one of the most effective ways to reach consumers in marketing. On average, SMS messages are opened and responded to in less than two minutes, while it ...

If you’ve just hit ‘submit’ on your first Citation Builder campaign in BrightLocal, congratulations! We bet you’re excited to see how this will improve your online visibility and rankings, right? ...

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank ...

Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs.  Featured snippets allowed websites to vie for extra traffic by ...

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, ...

In Google’s own words, a Google Business Profile (formerly known as Google My Business) is more than just a business listing.  The free profile makes it easy for businesses to ...

There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...

BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...

[UPDATE MARCH 17th, 2021: Google has released a free tool specifically for escalating review removal requests and managing and tracking those escalations. It’s not particularly suited to agencies that manage ...

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...

Turn your agency’s less successful landing pages into lead generation powerhouses. Whatever the industry, the pressure to generate leads and make sales weighs heavily on most business owners. When you ...

Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important ...