Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs. Featured snippets allowed websites to vie for extra traffic by ...
As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter — their neighbors are their customers, ...
In Google’s own words, a Google Business Profile (formerly known as Google My Business) is more than just a business listing. The free profile makes it easy for businesses to ...
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...
The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...
Turn your agency’s less successful landing pages into lead generation powerhouses. Whatever the industry, the pressure to generate leads and make sales weighs heavily on most business owners. When you ...
Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important ...
Improving rankings in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If ...
Eight tactics that you can employ to get marketing leads or generate referrals. The modern digital marketing landscape is an incredibly competitive one, with more agencies than ever opening their ...
As a professional in local SEO, you need no introduction to its importance or its value to clients – but can your customers say the same? In the last 12 ...
Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ ...