Local SEO Insights

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance… Read More

Jamie Pitman
July 1st, 2021

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines… Read More

Kristian Bannister
June 9th, 2021

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on… Read More

Stephanie Newton
May 12th, 2021

Update 05/18/21: A Local 10-Pack has now been spotted across desktop search results. It looks to be a test, but we’ll be keeping tabs and reporting should any new information emerge. Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank)… Read More

Stephanie Newton
March 31st, 2021

This week, Google released a new tool that allows Google My Business account holders to handle the removal of Google reviews, one by one, and see the status of these review removal requests. This is big news in the fight against fake reviews on Google, and comes hot off the heels of a report that… Read More

Jamie Pitman
March 19th, 2021

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local… Read More

Kate Herbert-Smith
March 10th, 2021

On March 8th every year, we come together to celebrate the social, economic, cultural, and political achievements of women globally for International Women’s Day. But today is not just a day to celebrate how far we’ve come. It’s a time to look at the journey still ahead and to reflect on what we are doing… Read More

Stephanie Newton
March 8th, 2021

On February 24-25, our local algorithm monitoring tool, Local RankFlux, showed some turbulence – suggesting that there may be changes being made to the local algorithm.  For those of you not so familiar with Local RankFlux, every day, we track around 14,000 keywords from a set of locations in the US, and compare these to… Read More

Rosie Murphy
March 3rd, 2021

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks. Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for… Read More

Jamie Pitman
February 10th, 2021

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn —… Read More

Stephanie Newton
February 5th, 2021