Local SEO Insights

In 2018, Acxiom was acquired by publicly-traded advertising company IPG. In order to comply with the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020, Acxiom will be shuttering its directory and local search operations, including its data aggregator functions. (N.b. If you’re asking ‘what’s a data aggregator?’ we’ve got you […]

Vicky Chandler
June 12th, 2019

We’re fast approaching the midpoint of the year, and at BrightLocal we’re showing no signs of slowing down. Today we’re pleased to announce another new improvement to our Reputation Manager product. This marks the third—yes, third!—feature release for Reputation Manager in 2019. Introducing Link Mode Link Mode builds on the success of Kiosk Mode, a […]

Kristian Bannister
May 17th, 2019

There are all sorts of links, URLs, and IDs associated with Business Profiles on Google, each of which is used to direct people to Google Maps, the Knowledge Panel, and beyond. But if you want to get to them, it’s not as simple as copying a URL from Google, as these can change based on […]

Jamie Pitman
May 10th, 2019

We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here. Before we begin, you’ll want to know why it was time for a brand refresh. Take a look below at how the BrightLocal brand has changed […]

Jamie Pitman
April 26th, 2019

Ten years ago, Ed Eliot and I founded the first iteration of BrightLocal, a local search agency helping local businesses grow through the effective use of search marketing. Fast-forward to today and, while BrightLocal has changed from an agency to a technology company, the aim is the same as it always was: to help deliver […]

Myles Anderson
April 9th, 2019

The Google My Business Community is Dead… Long Live the Google My Business Help Community! Yes, the official GMB online community website has had a full refresh, and with it comes a raft of new features, easier ways to share issues, and even a board devoted to agency queries! Here’s Google Product Expert Ben Fisher […]

Ben Fisher
April 1st, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019

On March 5th, Moz launched a new version of their oft-used (including by the BrightLocal tool) Domain Authority (DA) score, and it already has some search marketers tearing their hair out. The truth is that they needn’t, as I’ll explain below. What’s changed? Dubbing it ‘Domain Authority 2.0’ in their launch materials, Moz stated that […]

Jamie Pitman
March 19th, 2019

I’ve been working with Google Gold Product Experts (formerly Google Top Contributors) for a year and a half now, and in this time one particular issue has come up probably more than anything else: spam on Google My Business. Until this week, one of the best recourses to report GMB spam that hurt your local […]

Jamie Pitman
February 28th, 2019

When it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his tips for the best way to hone your targeting to a hyper-local level. As you’ll no doubt be aware, local targeting is essential for almost […]

Oren Greenberg
February 25th, 2019