Local SEO Insights

In a move that will excite service-level businesses wanting more traction from their Google My Business efforts, Google is rolling out frankly massive ‘Get a Quote’ buttons for relevant businesses which have messaging turned on in the Google My Business app. These buttons appear on Knowledge Panel results for branded searches, so your customers will […]

Jamie Pitman
July 25th, 2019

In a blog on June 20th, Google My Business announced a number of exciting initiatives that we believe will help local businesses maximize the impact of their listings. The blog, ‘Helping businesses capture their identity with Google My Business‘, identifies a number of new features to Google My Business. While GMB is busy releasing updates […]

Rosie Murphy
June 21st, 2019

Google is always testing new things in Google My Business. Here, contributor Claire Carlile shows us an example which proves that GMB Posts are worth investing in for almost every type of local business. Back In the Day In my Brighton SEO deck from this April, I waxed lyrical about how we were all having […]

Claire Carlile
June 20th, 2019

In 2018, Acxiom was acquired by publicly-traded advertising company IPG. In order to comply with the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020, Acxiom will be shuttering its directory and local search operations, including its data aggregator functions. (N.b. If you’re asking ‘what’s a data aggregator?’ we’ve got you […]

Vicky Chandler
June 12th, 2019

We’re fast approaching the midpoint of the year, and at BrightLocal we’re showing no signs of slowing down. Today we’re pleased to announce another new improvement to our Reputation Manager product. This marks the third—yes, third!—feature release for Reputation Manager in 2019. Introducing Link Mode Link Mode builds on the success of Kiosk Mode, a […]

Kristian Bannister
May 17th, 2019

There are all sorts of links, URLs, and IDs associated with Business Profiles on Google, each of which is used to direct people to Google Maps, the Knowledge Panel, and beyond. But if you want to get to them, it’s not as simple as copying a URL from Google, as these can change based on […]

Jamie Pitman
May 10th, 2019

We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here. Before we begin, you’ll want to know why it was time for a brand refresh. Take a look below at how the BrightLocal brand has changed […]

Jamie Pitman
April 26th, 2019

Ten years ago, Ed Eliot and I founded the first iteration of BrightLocal, a local search agency helping local businesses grow through the effective use of search marketing. Fast-forward to today and, while BrightLocal has changed from an agency to a technology company, the aim is the same as it always was: to help deliver […]

Myles Anderson
April 9th, 2019

The Google My Business Community is Dead… Long Live the Google My Business Help Community! Yes, the official GMB online community website has had a full refresh, and with it comes a raft of new features, easier ways to share issues, and even a board devoted to agency queries! Here’s Google Product Expert Ben Fisher […]

Ben Fisher
April 1st, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019