Ten years ago, Ed Eliot and I founded the first iteration of BrightLocal, a local search agency helping local businesses grow through the effective use of search marketing. Fast-forward to today and, while BrightLocal has changed from an agency to a technology company, the aim is the same as it always was: to help deliver […]
Myles AndersonBy Myles Anderson on April 9th, 2019Myles AndersonThe Google My Business Community is Dead… Long Live the Google My Business Help Community! Yes, the official GMB online community website has had a full refresh, and with it comes a raft of new features, easier ways to share issues, and even a board devoted to agency queries! Here’s Google Product Expert Ben Fisher […]
Ben FisherBy Ben Fisher on April 1st, 2019Ben FisherStaying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]
Myles AndersonBy Myles Anderson on March 26th, 2019Myles AndersonOn March 5th, Moz launched a new version of their oft-used (including by the BrightLocal tool) Domain Authority (DA) score, and it already has some search marketers tearing their hair out. The truth is that they needn’t, as I’ll explain below. What’s changed? Dubbing it ‘Domain Authority 2.0’ in their launch materials, Moz stated that […]
Jamie PitmanBy Jamie Pitman on March 19th, 2019Jamie PitmanI’ve been working with Google Gold Product Experts (formerly Google Top Contributors) for a year and a half now, and in this time one particular issue has come up probably more than anything else: spam on Google My Business. Until this week, one of the best recourses to report GMB spam that hurt your local […]
Jamie PitmanBy Jamie Pitman on February 28th, 2019Jamie PitmanWhen it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his tips for the best way to hone your targeting to a hyper-local level. As you’ll no doubt be aware, local targeting is essential for almost […]
Oren GreenbergBy Oren Greenberg on February 25th, 2019Oren Greenberg“Strike while the iron is hot,” they say, and nowhere is this more applicable than when getting authentic feedback from customers. At the point of sale or point of service; that’s when customers are at their happiest, and when they’re most likely to provide you with a true reflection of your service. That’s why we’ve […]
Myles AndersonBy Myles Anderson on February 19th, 2019Myles Anderson2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it was our busiest year yet, with new tools, new offices, new faces, and more. (Scroll to the bottom for a taster of what new tools […]
Jamie PitmanBy Jamie Pitman on January 8th, 2019Jamie PitmanEditor’s Note: This post was originally published on Nov 2nd, 2018. At the time, there was some confusion over what the ‘Branded Searches’ metric in Google My Business Insights actually meant. Our contributor, Brandify’s Damian Rollison, and Sterling Sky’s Joy Hawkins, received different explanations from their Google contacts, resulting in Joy posting a thread on […]
Damian RollisonBy Damian Rollison on December 6th, 2018Damian RollisonJust like regular SEO, local SEO is an ever-changing game, with search engines moving the goalposts all the time. The myriad factors that can affect rankings in the local pack and localized organic search results are some of the most critical to local businesses, so it’s no surprise that shifts in importance are closely monitored. […]
Myles AndersonBy Myles Anderson on December 4th, 2018Myles AndersonEnd of content
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