When it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his ...
Google Posts might have recently been relegated by Google to the bottom of the knowledge panel, but a discovery this week shows that this definitely doesn’t mean Google is dismissing ...
When it comes to enabling businesses to set themselves as ‘opening soon’, Google Maps and Google My Business differ in one very important way. Here, Eduard de Boer shares his ...
As with most industries, there are some peculiarities to be aware of when it comes to performing local marketing for law firms, some of which you can turn to your ...
As the BrightLocal toolset grows, and more functions are added, it can be easy for some to slip under your radar. We want to make sure you’re always getting as ...
Noticed that Local Services Ads have started showing photos for particular businesses? What might this mean for this niche area of paid search? Tom Waddington explains it all. The ability ...
Excited about new updates to the Google My Business App but worried about the autonomy it provides your clients? Ben Fisher is here to show you how the new features ...
2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it ...
If you’re looking at a decrease in traffic since the Medic update, you may have heard that E-A-T is the fix to focus on. However, as Dan Leibson proves today, ...
Google My Business Insights’ Search Queries is a fantastic tool that helps you understand how visitors are finding your GMB profile. Here, contributor Ben Fisher explains how to use them ...
Big news for Service Area Businesses (SABs) this week, as Google has confirmed and rolled out a change to the way you set your service area in Google My Business ...
The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of ...