Getting involved in your local community brings with it lots of potential to boost your business’s local SEO. Contributor Matthew Murray explains how your link profile, local rankings, sales opportunities, ...
Google has been collecting information about what users think about businesses for a very long time, and now you can see these ‘Subjective Attributes’ in your GMB Insights. Contributor Ben ...
Back at Pubcon in 2016, Google’s Gary Illyes announced the search engine’s plans to switch to a mobile-first index, which would prioritize websites in rankings based on suitability for use ...
Sick of seeing spammy Google My Business listings from your competitors in the local 3-pack? You’re not alone. With just three results available in the local pack, it’s even more ...
Looking for more large-scale ways to generate leads through your content? Here, contributor Ann Smarty takes us through her seven must-have tools, from research to content creation, for better lead-gen ...
Anyone trying to implement schema markup to a large, multi-location business website is eventually going to find themselves with maintenance and scalability issues. Here, Schema App’s Martha Van Berkel explains ...
Sick of seeing aggregated lists taking up the top ranking spots for your keywords? Why not “borrow” one or two (or seven!) of their tricks? HubSpot’s Alex Birkett is here ...
Local SEO is a competitive business—not just for SEO practioners looking for clients, but for those local businesses searching for ways to up their Google visibility. It’s clear that everyone, ...
Hot on the heels of the results of our recent poll, in which we asked whether local businesses need a blog (spoiler: 68% think every local business should have one), ...
Contradictory to the popular phrase, “the customer is always right”, a good client will recognize that isn’t always the case. When it comes to managing your relationship with your local ...
We all know that competition for the top spot on Google is intense, and for some industries it may not be realistic to expect that a small business client will ...
If you work with SEO, you’ll need no convincing of the power of trust. It’s the backbone of better rankings, and in business as in life, reputation usually precedes you ...