Owning or managing a business that serves local audiences comes with niche marketing and operational challenges. Whether you’re new to the world of small business or brand marketing or even ...
As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach ...
In addition to manually building citations or using a tool, you can use a data feed known as an Application Program Interface (API) to grow your local citation profile. APIs ...
If you’re familiar with link building, you may fear citation building is similarly time-consuming, challenging, and frustrating. Happily, it’s not quite as resource draining as link building. In fact, building ...
With over 31 million app users and millions more web visitors, Yelp is a platform with a high level of visibility. A poor experience amplified on Yelp can have immediate fallout and ...
Google Business Profile (formerly known as Google My Business) has a number of features you need to optimize. One of the most important is your category. Selecting the right primary ...
Google products come, and Google products go—such is the nature of the Googleverse. You might remember Google Urchin (the forebear of Google Analytics), Google Insights for Search (now merged with ...
In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now ...
Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive ...
Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to ...
For restaurant, bar, and cafe owners, finding and attracting more guests to increase business is a continual challenge. One of the best ways to improve the foot traffic for your ...
Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something ...