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Determining the value of SEO ROI (return on investment) can be tricky. The metrics used to track SEO success don’t provide ROI in themselves, but rather lead on to opportunities ...

If you’re a service-area business wondering how you can use BrightLocal to help improve your local search rankings, grow your reputation and stand out in local search, then you’ve come ...

Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...

Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...

Please Note: In November 2021, Google retired the name ‘Google My Business’ and now uses ‘Google Business Profile’ to refer to the profile searchers see and ‘Google Business Profile Manager’ ...

(Updated Feb 2021 to include Local Search Grid competitor GBP tracking) If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in ...

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.  As in any industry ...

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.  Before you get ...

Many small local businesses have a hard time optimizing their site for speed. Why is that? Well, site speed optimizations tend to require web development skills which most small business ...

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level. This month we ...

This is an old study. If you’re looking for the most up-to-date local ranking factors check our guide in the Local SEO Learning Hub. Ranking for local searches requires focus ...

With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he explains how you can rank higher for ...