Learn Local SEO

Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary ...

What are Justifications in Local SEO? Justifications are little snippets that Google shows in the local pack to help “justify” why the business is there and is showing up for ...

For any business aiming to grow in a specific geographic area, local SEO is undoubtedly a powerful marketing tactic. An impressive 78% of consumers will make an in-store purchase after ...

Most of us are as familiar with Google products as we are with our own friends: Google My Business, Google Reviews, Google Maps… But Google Pointy? Pointy Google? Pointy from ...

Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can ...

Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, ...

Every well-rounded local SEO campaign will include some citation building, but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to ...

Creating local SEO reports that brick-and-mortar clients understand and are relevant to them is a tricky but important job. This is where local SEO tools can lighten the burden. But, ...

This is an edited excerpt of the ‘Positioning Yourself’ lesson from Claire Carlile’s free ‘How to Land Your First Local SEO Client’ course in BrightLocal Academy.  We’re going to explore ...

Google Business Profile (formerly known as Google My Business) Products and GBP Services give businesses the opportunity to showcase their products and services to potential customers.    Content from GBP Products ...

Would you like to take your local business to a new level? Launching a solid, well-planned local link building and PR outreach strategy is an effective way to generate traffic, ...

Most Google tools are designed to do different things, but two of their products can seem like they’re identical: Google Local Finder and Google Maps. Both give out local business ...