I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...
When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
If you’re a local business owner offering any kind of home improvement service, you’ll definitely want to secure a presence on Houzz. Currently boasting 65 million users, this hub allows ...
Google Business Profile (formerly known as Google My Business) is one of the most effective tools for local business marketing. Without GBP, businesses are unable to feature in the Local ...
Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...
While seemingly a straightforward concept, there’s much more to local citations than first meets the eye. Essential for business discovery, local search visibility, and consumer awareness, these little nuggets of ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
Imagine the scenario. You’re a dog owner and your good boy needs treatos. You check the pet store’s Google Business Profile (formerly known as Google My Business) listing, which says ...
Instagram is a fantastic place for brands to promote themselves and to connect with new and existing customers. Although many local and small business owners know that Instagram is a ...
In February 2021, Google updated the guidelines for Google Business Profile (formerly known as Google My Business) to include information about co-working spaces. While there’s a lot of information spread ...