There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...
The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...
Turn your agency’s less successful landing pages into lead generation powerhouses. Whatever the industry, the pressure to generate leads and make sales weighs heavily on most business owners. When you ...
Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important ...
Improving rankings in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If ...
Eight tactics that you can employ to get marketing leads or generate referrals. The modern digital marketing landscape is an incredibly competitive one, with more agencies than ever opening their ...
As a professional in local SEO, you need no introduction to its importance or its value to clients – but can your customers say the same? In the last 12 ...
Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ ...
So you’ve got a long list of citations across all of the cities your business operates in, and now one of your offices has moved location. It may not be ...
Considering paying for reviews, getting friends and family to leave reviews, review gating or even a ‘review swap’? Snap out of it! Google Gold Product Expert Jason Brown is here ...
If you’re reading this article, chances are you’ve built citations for a business before. Now you want to take your citation building skills to the next level, right? Here I’ll ...