In Google’s own words, a Google Business Profile (formerly known as Google My Business) is more than just a business listing. The free profile makes it easy for businesses to ...
When Myles Anderson and Ed Eliot first met, they couldn’t possibly have envisaged that 10 years later they’d be heading up a 150-person strong, global operation. The yet-to-be-realized entrepreneurs began ...
With the decade having drawn to a close, here at BrightLocal we’re preparing to don our flapper gear and sashay our way into the Roaring Twenties 2.0 in style. To ...
‘Twas the night before Christmas; all was calm, all was Bright(Local), *insert more Christmas cheesiness here*. In all seriousness, it’s been a pretty big year for us here at BrightLocal ...
Online business listings (aka local citations or online directory listings) are an important aspect of local search optimization. Having an abundance of accurate and enriched listings has been shown to ...
In the ever-changing world of SERPs, it’s important for local businesses to be aware of what features they can make use of. Digital Content Editor at Pi Datametrics Emily Hogarth ...
This month we’re celebrating a huge milestone for BrightLocal: 10 years of making local marketing simple! So please allow us a little time to take stock of the last decade ...
Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a ...
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, ...
[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to ...
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...