Local SEO Research

We polled 180 local marketers to find out how their usage of Twitter (now X) has changed since its takeover in 2022.

Citations may be a top local ranking factor but, let's face it, the word probably doesn't mean a whole lot to your actual customers. What crucial business information do consumers care about? And what are the consequences for local businesses when it's wrong? This is the Local Business Discovery & Trust Report 2023.

The Local Search Industry Survey 2023 is here—the only long-standing report annually benchmarking the local SEO industry. We delve into everything from industry salaries and the top local SEO services offered to expectations for generative AI and confidence levels moving into 2024.

Spoiler alert: No, not really. Read on to discover who feels confident about the imminent roll-out of Search Generative Experience (SGE), and how marketers feel it will affect local search results.

Wow, things have moved quickly since we mused about the possibilities of generative AI in local search back in January, haven’t they?  Google finally joined the party with Bard, Microsoft ...

It's a question we see time and time again: "How many categories do I need on my Google Business Profile?". We studied the local rankings of 1050 business locations to identify any possible relationships between additional business categories and local ranking performance.

Are businesses using Apple Business Connect's tools? In fact, have businesses even claimed their listing on Apple Maps? We investigated...

There’s something comforting in the familiarity of brands we know and love. The safety of knowing that, no matter where you are in the world, when you see that brand’s ...

You can now read the Local Consumer Review Survey 2025 for the most up-to-date consumer review insights. Would you believe that BrightLocal has been exploring the relationship between consumers, online ...

During times of wider economic turbulence, you’d be forgiven for burying your head in the day-to-day running (and survival) of your business without coming up for air. So, it can ...

Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and ...

Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...