As with most industries, there are some peculiarities to be aware of when it comes to performing local marketing for law firms, some of which you can turn to your ...
Noticed that Local Services Ads have started showing photos for particular businesses? What might this mean for this niche area of paid search? Tom Waddington explains it all. The ability ...
Excited about new updates to the Google My Business App but worried about the autonomy it provides your clients? Ben Fisher is here to show you how the new features ...
2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it ...
If you’re looking at a decrease in traffic since the Medic update, you may have heard that E-A-T is the fix to focus on. However, as Dan Leibson proves today, ...
Google My Business Insights’ Search Queries is a fantastic tool that helps you understand how visitors are finding your GMB profile. Here, contributor Ben Fisher explains how to use them ...
Big news for Service Area Businesses (SABs) this week, as Google has confirmed and rolled out a change to the way you set your service area in Google My Business ...
The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of ...
Google just announced a feature that should come as no surprise to anyone who wondered how they would fill the void left by Google+. In an announcement on their blog ...
If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. ...
This article was written in 2018. Things change in local SEO. Read our 2025 research Should You Optimize for ‘Near Me’? for the most up-to-date guidance around ‘near me’ optimizations. ...
UPDATE: BrightLocal’s Reputation Manager now offers you the ability to reply directly to Facebook Recommendations from within the platform! Although earlier this year Facebook was testing a new 10-point review ...