Local citations (sometimes referred to as your name, address, and phone number or NAP data) are a known component of any successful local SEO strategy. Especially when you take into ...
We now live in a world where everything gets a review. What used to be the domain of movies, restaurants, music, and art—and flowed from the pens of critics—is now ...
Responding to both positive and negative reviews is part and parcel of reputation management, but did you know there are several business benefits to doing this? It’s hard to get ...
If you’re being proactive about building your review profile, online review monitoring is an essential activity because it helps you to keep track of what’s being said about your business. ...
Modern consumers use online research to learn more about a product they’re interested in purchasing, a service provider they might hire, or a business they’re interested in working with before they ...
All online reviews are valuable (both good and bad) but not all reviews are created equally. Today’s consumers exhibit a high level of review awareness, with almost 8 in 10 ...
Online reviews are more important than ever for local businesses. They’re highly trusted and used by pretty much every industry, with huge benefits for boosting everything from SEO to sales. ...
All businesses live or die on their reputation, and in today’s digitally focused world, that often means focusing on everything that’s said about a business online. Although reputation management and ...
Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results. If you’re looking for ways to boost ...
As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re competing with Walmart and Amazon for top-tier ...
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build ...