Local SEO Research

All of BrightLocal's respected and widely-cited research in one place

Local Search Industry Survey

by Rosie Murphy

The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...

June 29th, 2021
15 min read
Free Video Course: How to Master Local Keyword Research
Across nine interactive video lessons, local SEO expert Claire Carlile will take you from keyword newbie to superstar, all completely free at BrightLocal Academy.

Local Consumer Review Survey 2020

by Rosie Murphy

Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area. Since ...

December 9th, 2020
18 min read

Local Search Industry Survey 2020

by Rosie Murphy

Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers. The survey looks at the attitudes ...

March 4th, 2020
15 min read

Local Consumer Review Survey 2019

by Rosie Murphy

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a ...

December 11th, 2019
14 min read