How to Edit a Google Business Listing
Whether you’ve completed a Google My Business audit and identified several pieces of information to rectify or are simply guilty of neglecting your Google My Business profile for a while, you’ll need to pencil in some time to go through and edit Google business listing details. This could include amending opening hours, adding images, updating contact info or even amending your business description.
It can be tempting to cross GMB off your to-do list once your profile is created or your major audit has been completed, but that can be a fatal mistake. BrightLocal research confirms that 93% of consumers get frustrated by out of date information online. More worryingly, 80% lose trust in a business if they encounter inconsistent or out of date information online and 71% say it has led to a negative experience.
For local search visibility, your business’ name, address and phone number (NAP) is of vital importance. This forms a citation, one of the top five local pack ranking factors according to Moz. And thanks to its high search visibility, Google My Business profile is the most important citation you have. This data is used by Google Maps and in many other places across the web, meaning it’s vital that your work to edit Google business listings keeps your NAP up to date.
As we’ve already seen, consumers are frustrated by incorrect information online. Not only is it inconvenient, but it can also give them a negative impression of your local business. Over half of local consumers (64%) have used Google My Business to find contact information, meaning that it pays to keep on top of changes with regular edits and updates.
Hit the links below to jump to the section of Google My Business that you need to edit:
- Getting Started
- Business Name
- Business Categories
- Service Area
- Phone Number
- From the Business
In this guide to edit Google Business listing information, we’re focusing on a single business. If you manage multiple business locations, don’t fret – we have a guide on managing multiple locations in Google My Business, too.
To begin the process of editing, simply log in to your existing Google My Business account at https://business.google.com with your username and password.
Because you’ll be editing information and likely copying and pasting from sources such as your website, it’s easier to edit Google Business listing information from a desktop rather than using the Google My Business app.
Once logged in, you’ll be presented with a dashboard which shows any recent Posts, performance indicators and may provide offers such as free ad credits. The main menu can be found to the left of the screen.
Obviously the cornerstone of your entire profile, you won’t have to make edits to your business name often (if at all) but you do need to make sure it has been set up accurately, spelled correctly and matches the format used in other citations elsewhere online, in marketing materials, signage and in-store at your location (if you have one).
Google My Business has very specific rules governing company names on your GMB profile:
- You mustn’t include your business tag line or marketing slogans.
- Don’t use all caps, poor grammar or too many spaces. You also can’t use the ® symbol.
- Unless they are part of your registered, real-world business name, no special characters (such as @ or $) can be used.
- No opening times or contact info should be provided in the company name field.
- Unless it’s part of your registered business name, don’t include geographic qualifiers such as town, city or state information. Equally, your name also can’t include directions or your location’s street address.
Your current business name, as entered on your Google My Business profile, is shown at the top of the menu bar. If you need to amend it because it contravenes the guidelines or is no longer correct:
- Select ‘Info’ from the menu.
- You’ll see a full page of your business information appear, with a pencil at the side of each piece of information.
- Your business name is the very first item on the list.
- Click the pencil to edit.
Studies show that choosing the correct business category for your Google My Business listing can have a definite impact on rankings, so it’s certainly something to check when you edit Google business listing details. Moz’s Local Ranking Factors survey says that your listing category influences two of the top ten local SEO ranking factors, but it’s actually not as easy as you may first think to nail the right category from the off.
Google allows you to select both a primary category and additional secondary categories. If you have just edited your business name, you’ll find the category currently assigned to your profile directly below. You’ll again see the pencil icon. Simply click to edit.
When choosing a category, you need to be specific and select a primary category that most closely matches your overall business. If you’re a “mom and pop” grocery store, for example, but have a coffee shop within, you’d select ‘greengrocer’ or ‘gourmet grocery store’ as your primary category and ‘café’ as an additional category.
We touched on the importance of citations and NAP earlier but it’s worth noting, too, that consistency counts. When you create directory listings, complete your social media profiles and fill in your Google My Business profile, you may actually find you write the address slightly differently each time. You could abbreviate the state on one or two, for example, or shorten the street name – small things that you’d think wouldn’t be a big deal.
In fact, you want to make sure that your address is written consistently as much as possible. It’s worth checking how it’s displayed on your website and on other directory listings (do a Google search if need be – or use BrightLocal to track citation data). You can then check that you have the exact same format when you edit Google Business listing details as part of this process.
You’ll find your address on the Info page, directly below the category section you just edited. Here’s a few things to keep in mind:
- The address field should be filled in completely, with a door/building number, street address, town/city, state and zip code.
- If you’re part of a serviced office or multi-use building, add in your suite number or the floor of the building you occupy so visitors can more easily find you and your location is precise.
You may find that when you add your address Google is unable to pinpoint your exact location. If that’s the case, a red pin will appear and you’ll be able to drag it to the correct part of the map.
Don’t have a physical address to display? This is where adding a Service Area comes in…