You’ve probably heard of lead magnets. A lead magnet is something you offer to a potential customer in exchange for them giving you something (like their email address so you ...
Here is an interesting topic that will no doubt cause a spirited debate among digital marketers – but hey, who doesn’t like a little bit of controversy; right? So here ...
Google is always hitting the headlines with some sort of innovation, adaption, algorithm change or acquisition that has a rolling effect on the rest of the digital marketing and SEO ...
How Do You Choose the Right Keywords? Optimizing your website content for the right keywords is important to the success of your SEO and content marketing efforts. Here are some ...
Did you know that creating local content to put on your company’s website can help you rank higher on search engines for local search terms (i.e. plumber in san jose)? ...
How Online Reviews Impact Consumer Trust and Landing Page Conversions Online reviews about local businesses, products and services can help with search engine rankings, increase click-through rates and impact a potential ...
How Online Reviews Impact Search and Consumer Attitudes Over the years, online reviews have grown to become an important aspect of a successful digital marketing strategy for local businesses. More ...
During the last couple of years, the popularity of online reviews has grown significantly. Reviews help people decide which products or services they should buy, where they should travel and ...
We’re excited to announce that you can now import Locations from Google My Business (GMB) into your BrightLocal account. This means that if you have multiple locations in your GMB ...
With the end of the year fast approaching, the BrightLocal team have been busy putting the finishing touches on a number of important tool updates. Not only have we just ...
Many people forget that during the Christmas holiday season, it’s what you give not what you receive that’s most important. Christmas is also a time to remember and help others ...
Welcome to the Local SEO Industry Survey Now in its 5th year, the Local SEO Industry Survey is a study into the business practices, pricing, services, attitudes and growth expectations in ...