Since 2010, the Local Consumer Review Survey has been our window into how people discover and choose businesses using reviews. This year, one story stands out above the rest: the ...
Fake reviews are nothing new. Back in 2017, the Local Consumer Review Survey first asked consumers how often they spotted fake reviews. Nearly a decade on, theyâre still troubling businesses. ...
Reviews play a key role in how customers discover, research, and choose small and medium-sized businesses. This yearâs Local Consumer Review Survey has just been released, and reveals the changing ...
Reviews are already a core part of most local SEO agency services, but the latest Local Consumer Review Survey reveals how they can act as a growth lever for your ...
Online reviews remain one of the most powerful drivers of trust and decision-making, but how people find and use them is in flux. Each year, the Local Consumer Review Survey ...
Small businesses are often described as the âbackbone of the US economyâ, major sources of local employment, and vital parts of local communities. Yet itâs the US small business economy that faces many challenges that can mean the difference between staying open and folding. This research aims to highlight key areas of marketing where owners are struggling, and provide clear recommendations to help you recognize opportunities for smarter, long-term marketing strategies.
Thanks to AI, the world of online search is changing fast. With large language models (LLMs) like ChatGPT, Gemini, and Perplexity becoming more common, how businesses get found online is ...
It can be easy to take some tips too literallyâsuch as cramming ânear meâ terminology into your web copy. One question that our Customer Service and Local SEO Services teams are most commonly asked is: âShould I optimize my website for ânear meâ terms?â.
What is the true state of consumer search, right now? This consumer research report analyzes search behavior to understand how consumers approach local search and business discovery.
In this trend analysis, we examine our Local Consumer Review Survey data from 2010-2025. What can we learn from changes in consumer review behavior and where is it heading in the future?
Our long-standing consumer behavior research is back for 2025! We examine how people find, read, and write local business reviews, and explore the impact of alternative platforms.
ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?
As we approach the end of another raucous year in search and local marketing, itâs a good time to lift your head up and get a sense of where youâre ...
In this study, we analyze 8000 search engine results to measure the prevalence of business listings in local intent organic SERPs.