Research published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that they can’t always spot one. The report
Welcome to BrightLocal’s 2017 Local Consumer Review Survey Since the introduction of BrightLocal’s Local Consumer Review Survey in 2010, we’ve seen significant shifts in the ways that consumers seek out and use customer reviews when choosing a
In a move that’s certain to prick up the ears of anyone working with a Service Area Business, Google has rebranded its ‘Google Home Services’ advertising and verification for local service providers to ‘Local Services by Google’.
In our most recent customer-product survey we asked all customers which report they said they would use the most if it was improved and updated. The #1 answer was: Local SEO Check Up We asked. We listened.
To celebrate All Hallows’ Eve, we asked some of our customers to anonymously share their most terrifying SEO stories. We all know that search can be a scary place, where a bump in the night can have
In this guest post, Big Leap’s Stephen Porritt explains how different industries are affected by online reviews. We’ve long used reviews to determine whether things are worth our time or money. Critics evaluate movies, stage performances, music,
Those familiar with local search ranking factors will need no convincing of just how important review signals are for wider search visibility. Moz’s 2017 Local Search Ranking Factors survey eloquently confirms this, concluding review signals yield a
How can I build citations but keep my address private? As more businesses turn their gaze towards local online marketing this is a question that is asked more and more. ‘Local’ represents an untapped opportunity for them
As an agency leader, you have a lot on your plate. You need to win new business while simultaneously keeping current clients happy. You juggle budgets and probably need to do a lot more with a lot