All local marketing and SEO professionals need to understand the value of optimizing for Google Core Web Vitals (CWV). These are key elements of website optimization and can fundamentally transform ...
Local citations play a crucial role in local search visibility. They can make your business more discoverable to local consumers, direct traffic to your business website, and increase footfall to ...
Basic citation building will see you creating a listing and ensuring your business name, address, and phone number (NAP) are correct and consistent. With that done, you can embrace additional ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...
BrightLocal webinars are back! 🎉 Watch the recording of The State of Local Search 2022 where we were joined by local search experts Ben Fisher, Joy Hawkins, and Amanda Jordan. ...
When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...
Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its ...
We’re really pleased to announce that we’ve released new and improved Citation Builder reports! This update will help you: Easily understand the progress of your Citation Builder campaigns React quickly ...
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
If you’re a local business owner offering any kind of home improvement service, you’ll definitely want to secure a presence on Houzz. Currently boasting 65 million users, this hub allows ...
Google Business Profile (formerly known as Google My Business) is one of the most effective tools for local business marketing. Without GBP, businesses are unable to feature in the Local ...