Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann ...
The number of similar local businesses in one area can have a huge impact on ranking. Even if you have your GMB listing and traditional SEO nailed, some factors will ...
It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think ...
Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to ...
I’ve been working with Google Gold Product Experts (formerly Google Top Contributors) for a year and a half now, and in this time one particular issue has come up probably ...
Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ ...
When it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his ...
Google Posts might have recently been relegated by Google to the bottom of the knowledge panel, but a discovery this week shows that this definitely doesn’t mean Google is dismissing ...
When it comes to enabling businesses to set themselves as ‘opening soon’, Google Maps and Google My Business differ in one very important way. Here, Eduard de Boer shares his ...
Spam is taking over Google My Business, damaging rule-abiding local businesses’ chances of appearing in the local pack due to spammers gaming the system. This epidemic of fake listings, keyword-stuffed ...
Spam in Google My Business comes in many forms. While we know spam is a big concern of the local SEO elite, we wanted to know how the local marketers ...
As with most industries, there are some peculiarities to be aware of when it comes to performing local marketing for law firms, some of which you can turn to your ...