Investing in Google Ads for your client’s local business can increase local foot traffic, in-store sales, and qualified leads. But how do you do this at a low cost whilst ...
We all want value for money, but that’s especially important when you’re a local business on a smaller budget. Dan Fries emphasizes the importance of optimizing your client’s web presence ...
We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here. Before ...
Most of us know which industries are the biggest culprits within the Google spamming circle, but are you aware of the advantages scammers are able to take, thanks to Google’s ...
Could Google Duplex replace human interaction between businesses and their customers? It sounds scary, but it might just be what the successful customer service system of the future looks like. ...
If you’re looking to increase your general and voice search visibility, then you should start thinking about incorporating unique How-To content into your SEO strategy. But how do you find ...
What is the Yelp Verified Badge and how does it differ to Google Local Service Ads? Yelp’s new paid feature has been rolled out for certain home services to supposedly help ...
The Google My Business Community is Dead… Long Live the Google My Business Help Community! Yes, the official GMB online community website has had a full refresh, and with it ...
Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann ...
The number of similar local businesses in one area can have a huge impact on ranking. Even if you have your GMB listing and traditional SEO nailed, some factors will ...
Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to ...
I’ve been working with Google Gold Product Experts (formerly Google Top Contributors) for a year and a half now, and in this time one particular issue has come up probably ...